![]() Works well for print as well as digital media It is great for reading long paragraphs, so use it for your email newsletters. It was designed to be clear and readable on screens, even at small sizes. Not suitable for email copy because the letters are spaced too close together.ĭesigned specifically to be used on screenĬommonly used online newspapers, magazines, etc Supported by most email clients and web browsers Use it with trendy visuals to show a beautiful juxtaposition of new and old Not as widely used in an email, so you can use it to stand out It can be bland, so avoid it if you want to stand out.Īn authoritative font that has a traditional lookĬommonly used for printed media like books, newspapers ArialĪ versatile font that's simple and modestĬommonly used for print and digital media Here are some of the best fonts for email that you can try out for your next email campaign. So stick to crisp and clear fonts that are not too thin and have good spacing to ensure that your emails are readable. ![]() Complicated script fonts take time to read and can be confusing. People usually skim through their emails, so you need to use fonts that are easy to read to ensure readers understand the email quickly. However, some fonts like Comic sans, Trajan, Papyrus, etc., are inappropriate for any type of email, and it's best to avoid them entirely. You can use Georgia or Times New Roman if you are more old school. If your brand is modern and targets a younger audience, you can go for fonts like Roboto or Verdana. The best font for email is something that fits the brand and purpose of the email. Appropriate for the topic or area of use.So, even if the email is opened on the browser or mobile, it'll render how you intended it.Ĭheck out this article to learn more about web-safe fonts. When you use an email-safe font, you can be assured that they'll render well on all online platforms and devices. ![]() The best font for emails should be:Įmail-safe and Web-safe fonts are standard fonts that display well on websites, email, apps, etc., and are supported by most email clients. It depends on your email marketing needs and the email client support. Well, there is no one best font for email. So, it's best to use a supported font to control how it'll render in most email clients. Most importantly, if you don't use a font that most email clients support, they will display the text in their default font like Helvetica, Calibri, or Arial. This can lead to a loss of potential engagement and conversion.Īnd, if you use risky and unprofessional fonts like Comic Sans, you might be mistaken for a scam or fraudulent email. If you use an intricate font like Pacifico, it can take readers a lot of time to figure out what's written in the email, and they might just leave without reading the email. This guide will reveal some of the best fonts for email and some fonts you can use for your email marketing campaigns.īefore we get into the best fonts for email, let's first look at why a font matters inside an email. But in this case, you will have to choose functionality over aesthetics to ensure the email renders well for everyone. Most email clients only support a few standard web-safe fonts, so they may not render your unique font. ![]() Unfortunately, you might not be able to use your brand’s unique font in your email marketing campaigns. As a marketer, you want to create aesthetic, successful campaigns using your branding elements (color, imagery, font) to make them look cohesive.
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